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LOCAL KNOWLEDGE AT TOURISTS' FINGERTIPS
Allow your visitors to explore visually! UrWay lets them quickly filter through activities, landmarks, food and more in their surroundings. Then, they receive augmented reality directions to their next activity. They’ll feel like a local - while on vacation.
NO MORE “BEST KEPT SECRETS”
Like a friendly local, UrWay will point out amazing activities and unique businesses to your visitors. They’ll spend less time looking down at a search engine, and more time taking in the local culture. Make sure to highlight the most special points of interest that no tourist should miss!]
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WHAT IS THAT GORGEOUS DESTINATION OVER THERE?
UrWay helps tourists explore and learn more about interesting features and locations in your city, town, or resort. The Local Tours feature will show them interesting facts and information about your location.
PROXIMITY NOTIFICATIONS
​Instantly notify travelers when they are near a shop, restaurant, or event.
A voting system of local users ensures only the best spots are pushed directly to your users’ devices.
Promote pubs, local craft stores, restaurants, and shopping boutiques while tourists are out exploring.
SIGHTSEEING POINTS OF INTEREST
Users will be able to identify the names of:
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Landmarks
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Rivers
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Trails
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Mountains
and many other unique facets of your area within a meter degree of accuracy.
GETTING LOST PUTS A DAMPER ON A TRIP
​Navigating the streets of a town is one thing - but what about off the beaten path?
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If you tend to attract adventurous tourists, our years of experience in life-scale AR experiences can help them find their way. UrWay's augmented reality directions can guide users directly to trail-head entrances, ski slopes, and even to noteworthy views at the edge of town.
AUGMENTED REALITY WAYFINDING
Using a combination of GPS and the app’s visual positioning system (VPS), users will be guided right to the steps of attractions within the town.
Real-time labels will appear above notable points of interest, giving users location-aware information to help them along the way.
The Origin of UrWay
UrWay was first developed in 2022 in partnership with The City of Ouray, Colorado - the outdoor recreation capital of the Colorado Rockies - and DAS Labs, an innovative AR and AI development team based out of the U.S.
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Initially, we developed this mobile phone smart application to help visitors find activities around town, learn the name of Ouray's cherished landmarks and trails, and then even help climbers find the many varied climbing routes around town.
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With support from Ouray’s tourism board, vendors and city council, we've worked hard to polish, iterate, test, and deliver an amazing tourism experience to Ouray that we plan to scale out as a product to other tourism hot spots!
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